McDonald’s to Close CosMc’s Beverage Chain After Two Years
In a surprising move, McDonald’s has announced the closure of its beverage-focused spinoff, CosMc’s, only two years after its initial launch. The fast-food giant made the announcement on Friday, revealing plans to begin shutting down all standalone CosMc’s locations next month, along with discontinuing its accompanying mobile app.
Origins and Concept of CosMc’s
CosMc’s was introduced in December 2023, with its first outlet opening in Illinois. The concept behind this chain aimed to directly compete with established beverage brands like Starbucks and Dunkin’ Donuts by offering customized drinks that McDonald’s traditional restaurants struggled to provide. The initiative was part of McDonald’s broader strategy to diversify its offerings and capture new market segments.
Learning Experience from the Pilot
Despite its short-lived existence, McDonald’s stated that the experiment with CosMc’s yielded valuable insights. “We’ve learned so much, so quickly from the CosMc’s test,” a company spokesperson noted, highlighting the opportunity to explore innovative flavors and processes without disrupting the current McDonald’s experience for both customers and employees.
Popular Offerings
CosMc’s featured a selection of unique beverages and snacks designed to attract a younger audience. Menu highlights included:
- Churro Frappe
- Iced Vanilla Matcha Latte
- Pretzel Bites
- Spicy Queso Sandwich
Locations Set to Shut Down
At the time of closure, CosMc’s had expanded to five different locations across the United States. The following are the addresses that will be affected by this decision:
Location | Address |
---|---|
Bolingbrook, Illinois | 285 N. Weber Road |
Fort Worth, Texas | 5341 McPherson Boulevard |
San Antonio, Texas (FM 1957) | 12360 FM 1957 |
San Antonio, Texas (Potranco Road) | 8726 Potranco Road |
Allen, Texas | 861 W. Stacy Road |
As McDonald’s prepares to close the doors on CosMc’s, the company indicates it will incorporate some of the innovative beverages tested at CosMc’s into its existing McDonald’s menu, although specific items have yet to be disclosed.